The visionary founder of Rossario George redefines fashion through storytelling, sustainability, and unapologetic elegance.
A Designer with a Global Soul
Tony Vincente is an award-winning designer, creative director, and the founder of the international luxury lifestyle house Rossario George™. An East Coast native with an unmistakably global perspective, Vincente approaches fashion not merely as clothing, but as emotion, architecture, and narrative.
His designs speak directly to desire, confidence, and modern elegance — blending structure with sensuality, and craftsmanship with meaning. Every piece carries intention, designed for individuals who view fashion as both armor and self-expression.
The Rise of Rossario George
Founded in 2018, Rossario George has evolved into a multifaceted luxury brand, encompassing:
- Couture
- Ready-to-wear
- Accessories
- Beauty
- Home collections
Under Vincente’s creative leadership, the brand has quickly established itself as a name synonymous with bold storytelling and refined power. Rossario George is not confined to a single aesthetic — it is a living universe of design, constantly expanding while remaining rooted in its core philosophy of elevated luxury.
A Signature Design Language
Vincente’s creative language is instantly recognizable. His collections are defined by:
- Sculptural silhouettes
- Tactile, sensorial fabrics
- Strong narrative themes
His celebrated Honey collections exemplify this balance of softness and strength, while his forthcoming Sex Drive collection pushes boundaries even further. Set to make its runway debut in 2026, the collection is described as an audacious exploration of sensuality, movement, and raw expression — a bold statement on the evolving nature of desire and identity in modern fashion.
Luxury with a Conscience
Sustainability is not an afterthought for Vincente — it is a foundational pillar of Rossario George’s identity.
The brand integrates vegan materials and cruelty-free beauty lines, reflecting a commitment to ethical luxury without compromising on quality, innovation, or aesthetic impact. This conscious approach positions Rossario George at the forefront of a new generation of fashion houses redefining what luxury means in a changing world.
Global Recognition & Industry Acclaim
Tony Vincente’s work has been featured in some of the world’s most prestigious fashion publications, including:
British Vogue, Harper’s Bazaar, L’Officiel, Grazia Japan, Elle, Tatler, and Schön!
His contributions to the luxury industry have also earned him international recognition, most notably the Stellar Business Award for Luxury Lifestyle — solidifying his reputation as both a creative visionary and a strategic leader.
Fashion as Storytelling
At the heart of Tony Vincente’s work lies storytelling.
Fashion, for him, is a language — one that communicates power, vulnerability, confidence, and transformation.
Each Rossario George collection invites the wearer into a narrative, allowing them to inhabit a character, a mood, a moment. It is this seamless blend of couture craftsmanship and contemporary wearability that places the brand at the forefront of a more inclusive, expressive, and emotionally driven vision of luxury.
Shaping the Future of Luxury Fashion
As President & CEO of Rossario George™, Tony Vincente continues to challenge convention, blur boundaries, and shape a modern fashion narrative that honors individuality and bold self-expression.
With every collection, he reinforces one truth:
Luxury is no longer about exclusivity alone — it is about identity, intention, and impact.
And Tony Vincente is only just getting started.
